EAS Offers New Radio Sales Seminars | AllAccess.com

EFFECTIVE ADVERTISING SEMINARS (EAS) launches AdvertisingWorkx (AW) Sales Revenue Seminars to support the radio industry. This program is designed to generate new direct advertising revenue for radio stations, just as it has done so effectively for the TV stations throughout the country. "I am excited to provide radio stations with this p

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Contextual Advertising — Moving Beyond the Web

Increasingly, contextual advertising models are sprouting up in non-digital channels. This post looks at new initiatives in contextual advertising, from TV to radio.

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Toyota: Don't Take Our Word For It!

As Toyota faces a daunting public relations battle, they have turned to their customers to help solve their problems. Battling news headlines daily, their television, online, and radio advertisements are confronting the issues actively and precisely.

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Radio's Local Search for New Revenue

There’s some light at the end of radio industry’s tunnel. More advertisers are slowly coming back to the media with the continued promise of lower rates. But this is only a short term fix and one that leads to the inevitable struggle broadcasters will face when the time comes to raise rates—a real challenge.

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Just what are the Census promoters trying to do?

That’s why the Census Bureau is forking out roughly $133 million for TV, print, and radio advertisements (in addition to their snazzy new website and other outreach efforts) in order that the 2010 Census, which officially kicked off March 1, achieves the highest mail-back rate ever.

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ACME People Search Adds Advertising Coop

Duluth, Georgia - 7/3/2010 - Today Tissa Godavitarne, owner of ACME People Search, announced that his members can now participate in an advertising coop that will feature television, radio, and print

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Lend-Lease Act: was signed into law by FDR, providing aid in the form of equipment, food and weapons to the Allies during WWII (1941)

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