Posted by admin / Under Advertising Research Foundation
According to the report, released by the Advertising Research Foundation, purchase intent - a customer's stated interest in buying a product - rose 11% to 52% among consumers who attended brand-sponsored events. ARF studied 12 companies including Coca-Cola, Frito-Lay and State Farm that ran events. Harris Interactive, Rochester, N.Y., polled about
Published on Wednesday 10th of March 2010 08:22:26 PM
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Posted by admin / Under Advertising Research Foundation
The Advertising Research Foundation (ARF) recently produced a playbook that contains more than 35 case studies of putting listening to work, written by Steve Rappaport, the Advertising Research Foundation's Knowledge Solutions Director. The playbook is about listening to customer conversations and seeks to answer four questions that ARF members ...
Published on Wednesday 10th of March 2010 08:22:26 PM
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Posted by admin / Under Advertising Research Foundation
BATAVIA, Ohio (AdAge.com) -- Recent research from ComScore, MySpace and Dunnhumby presented at the Advertising Research Foundation's Re:Think 2009 conference in late March suggests that even relatively small outlays on social networks by package-goods brands can result in offline sales impact and deliver positive return on investment.
Published on Wednesday 10th of March 2010 08:22:26 PM
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Posted by admin / Under Advertising Research Foundation
Huge profits for pharmaceutical and condom manufacturers, bottomless grants for researchers and NGO’s, publicity and money for research foundations, six-digit salaries for advertising executives and increasing fame for big name celebrities are creating a disincentive to actually stop the disease say some AIDS activists.
Published on Wednesday 10th of March 2010 08:22:26 PM
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Posted by admin / Under Advertising Research Foundation
The UK government's Department of Health has launched an incredible attack on the videogames industry with an advertisement linking the playing of videogames to an "early death". The poster, is backed by charities including The British Heart Foundation, Cancer Research and Diabetes UK.
Published on Wednesday 10th of March 2010 08:22:26 PM
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Posted by admin / Under Advertising Research Foundation
Jennifer Aniston is a supporter of many charity foundations. She is a supporter of Friends of El Faro, a grassroots non-profit organization that helps raise money for Casa Hogar Sion—an orphanage in Tijuana, Mexico and has appeared in a few advertisements on TV for St. Jude's Children's Research Hospital.
Published on Wednesday 10th of March 2010 08:22:26 PM
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Posted by admin / Under Advertising Research Foundation
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble and Unilever are linking with the Advertising Research Foundation for an industry effort to embrace online chatter and other naturally occurring feedback like never before.
Published on Wednesday 10th of March 2010 08:22:26 PM
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