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Tribune Co.'s Virginia newspaper plans to outsource the editing and designing of much of its content to the newsroom of its corporate flagship, the Chicago Tribune, in a bid to reduce costs and focus resources on local coverage. Staff at both the Daily Press of Newport News, Va., and the Chicago Tribune were told Monday. Since last spring, the Chicago Tribune has been sending edited, formatted and headlined nonlocal stories to smaller Tribune Co. newspapers, which could then drop them onto their pages. This new plan, set to begin Tuesday, involves editing, formatting and producing whole pages for the Daily...
Published on Tuesday 9th of March 2010 01:24:04 PM
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We've been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010. That number comes from Outsell's annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing....
Published on Tuesday 9th of March 2010 01:24:04 PM
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Visitors to the Melville headquarters of Long Island’s only daily newspaper, Newsday, would have seen something a bit out of the ordinary had they walked through its storied newsroom last month. Amid the hustle and bustle of writers and editors typing on computers, talking on phones and conferring about what would grace the next day’s pages, visitors would have undoubtedly noticed that many in the newsroom were wearing the same color. First, it was black. The following Tuesday, red. The next week, they all wore blue. The color coordination was no coincidence. Ever since the majority of Cablevision-owned Newsday’s 1,100-member...
Published on Tuesday 9th of March 2010 01:24:04 PM
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Posted by admin / Under Advertising
Officials with the NCAA pulled a Focus on the Family advertisement from the organization's web site recently after homosexual activists complained about it.
Published on Tuesday 9th of March 2010 01:24:04 PM
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Posted by admin / Under Advertising
SAN FRANCISCO (MarketWatch) -- Shares of New York Times Co. jumped on Monday on market rumors that Mexican billionaire Carlos Slim will seek to acquire the company. Shares of New York Times rose 6.4% to $11.64 in recent trading after being up as high as 10% earlier in the day. Neither the Times nor Slim were immediately available for comment
Published on Tuesday 9th of March 2010 01:24:04 PM
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Posted by admin / Under Advertising
ABC News is making no secret about what is behind the sweeping staff cuts it now faces: raw survival instinct. “I just looked out at the next five years and was concerned that we could not sustain doing what we were doing,” said David Westin, the president of ABC News, as he explained the decision last week to jettison up to 400 staff members, a quarter of the news staff, in the coming months. The same compelling motive already instigated strategic retrenchment at ABC’s broadcast competitors. NBC, the one network with a cable news channel, MSNBC — and, not coincidentally,...
Published on Tuesday 9th of March 2010 01:24:04 PM
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Posted by admin / Under Advertising
Staff cuts at two of the biggest broadcast-television news outfits in the U.S. foreshadow a shift toward cheaper TV news gathering, as broadcast-news groups face shrinking profits and increasing competition from cable and the Internet. ABC News, a division of Walt Disney Co., said this week it would embark on a "fundamental transformation" of its operations, a move that could cut as much as a quarter of its news staff of approximately 1,500, according a person familiar with the matter. The move comes three weeks after CBS Corp.'s news division began to shed more than 6% of its staff of...
Published on Tuesday 9th of March 2010 01:24:04 PM
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This Day In History
Amistad case: the US Supreme Court ruled that the mutineers had been taken into slavery illegally and should be freed (1841)
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